


In May 2018, the brand announced a collaboration with streetwear label Karl Kani with a collection fronted by Teyana Taylor. In October 2017, PrettyLittleThing launched a collection with American reality television personality and businesswoman Kourtney Kardashian. In August 2017, the online retailer launched a collection with American personality Olivia Culpo. They signed LA influencer Chantel Jeffries as their brand ambassador. In October 2016, PrettyLittleThing launched their party wear collection with Sofia Richie. They collaborated with American reality television personality Kylie Jenner, who hosted a launch party in Los Angeles. In October and November 2015, PrettyLittleThing launched collections with reality actress Lucy Mecklenburgh. In June 2020, PrettyLittleThing launched their Middle Eastern website. In March 2020, the brand opened their Paris showroom with a collaboration with the French YouTuber Sananas. In 2020 Boohoo acquired the remainder of PrettyLittleThing. In February 2019, the brand opened their LA office on Melrose Avenue. In November 2017, the firm drew press attention when it was named one of the top three fastest growing fashion companies by Hitwise. In June 2017, PrettyLittleThing launched a range, PLT Girl for young girls aged 5–12. It acquired 66% stake in the PrettyLittleThing. PrettyLittleThing was owned by the Kamani brothers until January 2017, before being acquired by their father Mahmud Kamani's company Boohoo. In 2016, the brand partnered with ASOS and Lipsy on their website, as well as through the retailer Next. In September 2015, it launched its mobile application in the UK market. In February 2017, the company reported sales of £47.7m. Celebrities including Miley Cyrus, Michelle Keegan, Rita Ora, Jessie J and Nicki Minaj were seen wearing their products. The company sells Womenswear, footwear, accessories and beauty products. Since then the company has expanded and now operates internationally, including the US, Irish, Australian, Middle East, French and Canadian markets. It started with an accessory only brand with limited products on the site. PrettyLittleThing was co-founded in 2012 by Umar Kamani and his brother Adam Kamani. The brand's main headquarters are in Manchester, with offices in London, Paris and Los Angeles. The company is owned by Boohoo Group and operates in the UK, Ireland, Australia, US, France, Middle East and North Africa. Ensure that your dress style is on-point with our collection of must-buy women's dresses.PrettyLittleThing is a UK-based fast-fashion retailer, aimed at 16–41-year-old women. Whether you’re looking for a mini or maxi hem, we've got the perfect dresses online for you. Prefer a laidback look? Give your off-duty outfits a simple new go-to with our range of baggy dresses for women in easy to wear jersey fabrics.
#Pretty little things boutique update#
Update your weekend wardrobe with going out worthy dresses in figure-hugging fits and bold colour hues, or opt for an endlessly versatile dress in a neutral hue you can reach for season after season. Nail 9-5 dressing with a simple and stylish women's dress, or channel some serious boss girl vibes with a pleated or floaty dress and killer heels. From statement dresses for women to effortless throw-on dresses, get ready to update your wardrobe with a dress made for every occasion. The ultimate go-to piece to banish all of those "nothing to wear" dilemmas, our range of must-have new season women's dresses will have you best dressed for any occasion. Got plans? Then you'll need the right dress doll.
